House of Sampoerna
The House of Sampoerna is one of Surabaya’s most fascinating cultural and historical attractions. Located in a preserved Dutch colonial building from 1862, this heritage site now functions as a museum dedicated to the history of Indonesia’s clove cigarette (kretek) industry. It combines architecture, history, and culture, making it a highlight for anyone joining a city tour Surabaya.
Visitors can explore the elegant colonial-style main building, learn about the journey of the Sampoerna family, and witness firsthand how clove cigarettes were once hand-rolled by thousands of workers. Beyond being a museum, it is also a living testimony to Surabaya’s industrial and cultural growth.
A Historical Landmark
The building itself has a unique history. Originally constructed as a Dutch orphanage, it was later purchased in 1932 by Liem Seeng Tee, the founder of Sampoerna, to serve as his first cigarette production house. The architecture has been carefully preserved, maintaining its European colonial charm while showcasing Indonesian heritage.
The surrounding complex includes several supporting buildings, such as former dormitories and warehouses, which now serve different functions for visitors. The entire area is infused with a nostalgic atmosphere, making it feel like stepping back in time.
The Museum Experience
Inside the House of Sampoerna Museum, guests can explore:
- Historical artifacts related to the kretek industry and the Sampoerna family.
- Old machinery and equipment used in early cigarette production.
- Vintage photographs and advertisements, offering a glimpse into Indonesia’s social and cultural life across decades.
- Interactive exhibits, including audiovisual displays that explain the process of kretek making.
One of the most fascinating parts of the museum is the observation deck, where visitors can watch hundreds of women hand-rolling cigarettes at an incredible speed. This process highlights the craftsmanship and dedication that built one of Indonesia’s largest cigarette companies.
Part of a City Tour Surabaya Experience
For many tour operators, House of Sampoerna is a must-visit stop in their city tour Surabaya itinerary. It is usually combined with other nearby attractions such as:
- Kembang Jepun Chinatown – for cultural immersion.
- Arab Quarter (Kampoeng Arab) – with its traditional markets and historic mosque.
- Red Bridge (Jembatan Merah) – another landmark of Surabaya’s colonial era.
This makes House of Sampoerna not just a single destination but part of a larger journey through Surabaya’s heritage trail.
Visiting Tips
- Opening hours: 09.00–18.00 (closed on certain national holidays).
- Entrance fee: Free of charge, making it highly accessible.
- Best time to visit: Late morning or early afternoon, when guided tours are available.
- Facilities: A café, an art gallery, and a souvenir shop for visitors who want to bring home unique gifts.
- Transport: Easily reachable by car, taxi, or as part of a guided city tour.
Why You Shouldn’t Miss It
The House of Sampoerna is more than just a museum; it is a story of perseverance, innovation, and cultural pride. It reflects how Surabaya grew not only as a city of heroes but also as a center of entrepreneurship and creativity.
Whether you are a history lover, an architecture enthusiast, or simply curious about Indonesian culture, the House of Sampoerna deserves a place on your travel list. And if you join a city tour Surabaya, you can be sure this landmark will enrich your journey with both knowledge and memorable experiences.